For cabinetmakers, landscape builders, and HVAC contractors
You spend your days building kitchens, landscapes, and mechanical systems. We spend ours making sure the right homeowners in your service area find you, and call you instead of whoever bids low.
The roster stays short on purpose. A handful of accounts, run by the people you meet on the call.
These four come up in most first calls. If one of them is yours, you are in the right place.
“We are slammed from April to October and quiet all winter. I would like to flatten that out.”
“I get plenty of leads. They all want a price, and none of them want a project.”
“My last agency sent me charts about impressions. I need jobs on the calendar.”
“Every new customer comes from a referral. Flattering, but I cannot schedule a referral.”
Referrals are a great business and a terrible plan. Paid search and paid social are how you decide how much work you take next quarter, instead of hoping the phone rings. That is the entire reason this company exists.
Four things, all pointed at one outcome: more of the jobs you want, fewer of the ones you don't.
For the homeowner already pricing the job
Google campaigns built around what people type when they are ready to buy: kitchen cabinet cost, AC replacement near me, landscape design build. Weekly negative keyword work keeps the spend honest.
For the homeowner still deciding
Meta campaigns that put your finished work in front of people inside your service radius. Real project photos and walkthroughs, aimed at the ticket size you want more of.
One page, one action
Fast, plain pages written for homeowners rather than search engines. Every one is built to produce a qualified inquiry instead of another price shopper.
Job cost, not click cost
Every call and form tied back to the campaign that produced it, so the monthly report answers a single question: what did this bring in?
No mystery about what happens after you sign, and no account manager relaying messages. The order below does not change.
Account audit, tracking check, and a look at who ranks ahead of you in your service area. If paid ads are the wrong move at this stage, we say so. Better to lose the pitch than the account.
Campaign structure, offers, landing pages, and creative built from your own project photos. Everything is named the way you would name it, so you can open the account and understand it without calling us first.
Budgets shift weekly on lead quality, not lead count. Search covers the terms with real intent while social keeps the bigger, slower projects warm through a long decision.
Three trades, chosen because the buyer behaves the same way: expensive, visual, and decided over weeks rather than minutes.
High ticket, long consideration, deeply visual.
Kitchens, built-ins, and whole-home millwork. The buyer researches for weeks and wants proof of the craft before they pick up the phone, so the advertising has to show real work.
Seasonal, weather-bound, decided in person.
Design-build firms and outdoor living specialists. Demand follows your build calendar rather than the calendar year, so pacing is planned a quarter ahead and qualified on scope.
Two businesses wearing one name.
Emergency repair and planned replacement behave nothing alike. We run them as separate campaigns with separate budgets, and measure them separately instead of averaging the results.
If your trade is not listed, say so on the call. We will tell you straight whether we are the right people for it.
You should be able to reach the person who runs your account. That gets harder with every client a firm takes on.
Specialty home services is still a referral business. The work is excellent, the reputation is real, and the calendar fills unevenly. Paid ads are how you take control of the uneven part without discounting what you do.
So the roster stays short, the accounts are run by the people you speak with, and the report answers two questions: what did a qualified lead cost, and what did a booked job cost. Everything else is decoration.
The ones owners ask most, answered the way we answer them on the phone. No hedging, no “it depends” without saying what it depends on.
Thirty minutes, no deck. We look at your current ads and tracking if you have them, talk through your service area and the jobs you want more of, then tell you honestly whether we are the right fit.
For most specialty accounts, $1,000 to $1,500 a month in ad spend is the floor. Below that the data is too thin to optimize and you are paying for guesswork.
No, it is the easier version of the job. A tight service area means the budget goes further and the message gets specific. We set a radius around your shop and expand it deliberately, not by accident.
The first month is usually spent fixing tracking and structure. Judge it at sixty to ninety days, and that assumes somebody answers the phone when it rings.
No. There is an initial build period so the account has time to work, then it continues month to month. You own the ad accounts, the data, and everything we build inside them.
Account and site access, an honest answer about which jobs are most profitable, and someone ready to answer leads quickly. That last one moves results more than any setting we touch.
Thirty minutes with the person who would actually run your account. Bring your service area, the jobs you want more of, and what you are spending now, if anything.
What we'll cover
30 minutes · No deck · Held Pacific Time